Insight SIG Networking event: Measuring lifetime value, Tuesday 27^th September, Devonshire Arms, Piccadilly, central London.

Getting a truly accurate measure of life time value is a goal for many analysts but of course it isn’t easy.  Modeling behaviour into the future and the differing nature of recruitment channels make it tricky to create meaningful comparisons. 

How can an analyst address these issues and serve up the robust numbers needed to base decisions on?

John Whitehead, Supporter Planning and Insight Manager at WaterAid and Nigel Magson (Data Consultant and founder of Tangible Data) will share their views and experience.

Just as importantly, the evening will have plenty of time for attendees to discuss this topic (and indeed any other) among themselves, helped along by the informal venue, food and a drink or two.

Numbers are strictly limited at the Devonshire Arms (same cosy venue we used for our June event) so please book ahead as we sold out quickly last time.   

Tickets cost £5 to include light snacks and can be booked here: http://insightsigseptevent.eventbrite.com

Any queries please contact Liz Cook on liz@insightsig.org  or call 0782 57 57 209.

 About the speakers…..

• John Whiteheadis Supporter Planning and Insight Manager at WaterAid.  He has worked in the charity sector for over fifteen years, having previously worked for both the National Trust and John Grooms (now Livability).  Before that he worked in commercial marketing and advertising, including time at Air Miles, Evans Hunt Scott, CACI and Saatchi & Saatchi.  He is a Founding Member and Fellow of the Institute of Direct Marketing and a Member of the Institute of Fundraising.   And he likes finding stories in numbers…

•  Nigel Magson has spent over 20 years in the data services industry. Along the way he's become a Fellow of both the Institute of Direct Marketing and the Chartered Institute of Marketing. Because of his special interest in not-for-profit marketing, in 2006 he co-founded the Insight special interest group as part of the Institute of Fundraising, aiming to raise standards for analysts working within the Charities sector.  Before he set up Tangible Data in 1996, he spent 10 years working for British Gas, where he managed the development of marketing databases used for direct marketing, business planning and modelling.